WHO IS PHILLYCO?
Founded by brother and sister duo, Sanchea-Leigh Philander and Liam Philander, We are a South African sports gear alteration and customization brand officially launched in February 2026.
We specialize in transforming performance footwear into premium Custom Cricket Spikes designed for comfort, durability, and elite performance. Every pair is tailored to the player whether batting, bowling, or all-round performance while reflecting their personal style and identity.
At PHILLYCO, we believe athletes deserve more than generic gear.
Our goal is to create products that combine performance, individuality, and quality craftsmanship while building a culture-driven brand within cricket and sport.
From custom spike conversions and embroidery to apparel and personalized detailing, every product is built with purpose.
PHILLYCO is more than a brand, it’s a movement built for athletes who want to stand out.
OUR TEAM
Our team consists of 2 individuals united by a common goal to create and develop a successful venture.
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SANCHEA-LEIGH PHILANDER
Director & Chief Marketing Officer
11 Years of Professional Experience
BA Honors in Graphic Design
Email: chief_creative_officer@phillycoptyltd.com
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LIAM PHILANDER
Director & Chief Operating Officer
16 Years of Cricket Experience
Bachelors in Sport and Leisure Management
Email: chief_operating_officer@phillycoptyltd.com
OUR STORY
As brother and sister, we’ve always shared a passion for sport, creativity, and building something meaningful together. Growing up around cricket, we constantly noticed how firstly, expensive the elite cricket spike market became but how limited the market was when it came to player individuality and customization. Too many athletes were forced to wear generic spikes that didn’t truly reflect their style, personality, or true performance needs.
We started experimenting, learning and testing footwear with one goal in mind: creating custom cricket spikes that combine elite performance with personal identity.
What began as a passion project quickly turned into something much bigger.
Today, every pair we create represents the vision we started with:
To build a brand where athletes feel confident, represented, and proud of what they wear.
PHILLYCO is more than custom footwear to us. It’s the beginning of a culture-driven sports brand built on creativity, performance, and community.
And this is only the start of our journey
"YOUR SPORT, YOUR WAY"